The Mirrored Project Launch Party – Connected Fashion

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One of the most important pieces in a Utah wardrobe is a great coat. Winter temps can easily stretch from late October to early April, so a quality, stylish coat is an absolute must. The Mirrored Project wants to fill that need by designing high-quality, wool/cashmere-blend coats. But that’s not the only need The Mirrored Project hopes to fill.

At its launch party, The Mirrored Project began the night with three models on the runway, admiring themselves in designer outerwear in a mirror that was then flipped to face two young children in ragged clothing opening boxes filled with school and art supplies. The concept behind The Mirrored Project is one of connected giving.

The Mirrored Project Salt Lake City FashionEach month (The Mirrored Project) will identify a specific group of children and organize a special campaign (with our partner charity) to help those children. Percentages from sales for that month will go to that campaign. Campaigns may come in a wide variety, anything from food and clothes, to medical and school supplies. (Taken from the website)

But knowing that your purchase is helping a good cause isn’t enough to connect people. To accomplish that, each coat will have a serial number sewn inside that corresponds to a package sent to a child. You’ll be able to look up each serial number on the website to see a picture of that child opening the package that your purchase helped make possible.

It’s this idea of connected fashion that I love. Sure, it’s nice to know that if, for instance, you buy a pair of shoes a needy child will also get a pair. But imagine being able to see the exact child you helped. The fact that, for many of us, buying a $200 coat is within the realm of possibility means we are very fortunate in our lives. Why not share just a small portion of that with a child in need?

The Mirrored Project Salt Lake City Fashion The Mirrored Project Salt Lake City Fashion The Mirrored Project Salt Lake City Fashion The Mirrored Project Salt Lake City Fashion The Mirrored Project Salt Lake City Fashion The Mirrored Project Salt Lake City Fashion The Mirrored Project Salt Lake City Fashion The Mirrored Project Salt Lake City FashionThe Mirrored Project Salt Lake City Fashion

The Mirrored Project Salt Lake City Fashion
Image via The Mirrored Project

The Mirrored Project Salt Lake City Fashion Mister Smith MusicThe Mirrored Project launched on indiegogo.com, where you can help them bring their project to life. I literally just donated and my fingers are crossed that this project is a huge success.

On a side note, it’s events like this that make me think people who bad-mouth Salt Lake City’s nightlife just aren’t paying attention. I’m not trying to compare our charming downtown with a city like New York or San Francisco. I’m simply saying that if your eyes and ears are open you’ll rarely find an evening without something worth checking out. This particular evening included not only a fashion show with a great cause but refreshments, ultra-stylish people watching and a great performance by local band Mister Smith. All for free.

Like Bill from RFH always says, if you’re bored it’s probably you.

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